How to Measure Product Knowledge (and why it’s important)

How to Measure Product Knowledge (and why it’s important)

For every product or service offering on the market, you can find scores–if not hundreds–of brands trying to sell the same thing. Product is simply not enough to win people over. The true differentiator is also offering a good customer experience, which is where product training comes in. If your internal teams and external sales networks fully understand your product, they will connect it to the customer’s needs and offer a superior service.

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How To Motivate Channel Partners

How To Motivate Channel Partners

A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. Keeping your channel partners motivated, ultimately, leads to increased sales.
In this article, I want to dive deep into motivating your channel partners, based on what I have seen in our two decades of working with businesses across several sectors.

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ELearning vs Classroom Training

ELearning vs Classroom Training

Decades ago, the concept of improving skills and gaining certifications solely through online modules would have been unimaginable. Today, digital learning has become an equal alternative to classroom training. In some instances, eLearning even has the edge over the traditional face-to-face format, especially for companies who need to train hundreds of employees, clients, collaborators or partners with different workloads and schedules.

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The One Common Pitfall to Avoid When Choosing an LMS

The One Common Pitfall to Avoid When Choosing an LMS

Over the years, we’ve heard from so many organisations that are unhappy with their learning management system (LMS). What looked like a great deal all those years (or even months) ago, with all the possible bells and whistles included, now suddenly doesn’t look so appealing. So why do so many organisations get it so wrong? Surely it shouldn’t be so hard to find an LMS that just does what you need it to do?

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