How Training Benefits Your Partner Programme

How Training Benefits Your Partner Programme

Are you looking to increase the effectiveness of your channel partner programme?

If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy.

But what exactly does training bring to the table? How will it help?

In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.

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How to Measure Product Knowledge (and why it’s important)

How to Measure Product Knowledge (and why it’s important)

For every product or service offering on the market, you can find scores–if not hundreds–of brands trying to sell the same thing. Product is simply not enough to win people over. The true differentiator is also offering a good customer experience, which is where product training comes in. If your internal teams and external sales networks fully understand your product, they will connect it to the customer’s needs and offer a superior service.

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