How to sell product knowledge training (and why it shouldn’t always be free)

How to sell product knowledge training (and why it shouldn’t always be free)

On a racecourse, some lanes are shorter than others. Called an inside track, it’s a naturally advantageous position for racers to be in: shorter means closer to the finish line.

Product knowledge is a customer’s inside track towards user satisfaction. It gives them the tools to properly sell, install, test troubleshoot, and maintain products where others might take the longer route with self-taught information.

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Wahoo Learning vs In-House – Which is Best?

Wahoo Learning vs In-House – Which is Best?

In the early stages of training programme development, planning how you intend to support, maintain and manage it is the key to its success.

For this, there are generally two options: outsourcing to a specialist or keeping it under one roof in-house.
However, deciding how to move forward isn’t clear cut. Many factors can impact the decision.

We are not about to tell you to outsource to us. It’s about us helping you explore your options and make the right choice for your requirements.

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6 signs you’re ready to implement a channel partner training programme with Wahoo Learning

6 signs you’re ready to implement a channel partner training programme with Wahoo Learning

Do you think you might be ready to work with Wahoo Learning? Perhaps you’ve identified your challenges and how training solves them. Maybe an online training programme is what you have needed for a while now, but you don’t have the budget or resources available to make it a success.

As a business, we work with you to gain a full understanding of your business and situation to ensure that both parties are ready to sign on the dotted line. There’s nothing worse than wasted time on both parts.

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5 problems that can occur after you launch a training programme for external audiences

5 problems that can occur after you launch a training programme for external audiences

Developing and launching a training programme to help solve the challenges associated with managing a channel partner network is a major feat and a positive step towards business growth.

However, many businesses attempt to launch without futureproofing their programme.

So, before you start developing your programme or try to find a way to deliver your training, we want to discuss the common challenges that can occur before and after launch and use our experience to help you avoid these pitfalls.

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How a technology-based company achieved channel partner training success

How a technology-based company achieved channel partner training success

How do you know if a channel partner training programme will give you the results you need? We understand that it’s sometimes difficult to understand exactly how a new system will offer the return on investment needed for your business to reach its goals.

This blog has been written to help you understand the intricacies of training programmes and how one technology-based company made it work for them.

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The importance of training in Partner Relationship Management

The importance of training in Partner Relationship Management

Crutches have remained relatively unchanged for hundreds of years. The logic is simple: You use your hands and arms to balance and move. So when the iWalk 2.0 came onto the scene promising hands-free use, the brand expected users would have trouble visualising how it works.

Yet instead of directing the educational effort towards consumers, the company went a different way and focused on resellers. Partners were given comprehensive training on how to fit patients for the device, and how to teach them to walk in it.

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