Channel partners play a crucial role in how products and services are marketed, positioned and sold. With partners contributing hugely to profitability, it’s vital for your business to conduct channel partner training that includes formalised certification programmes.
A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. Keeping your channel partners motivated, ultimately, leads to increased sales.
In this article, I want to dive deep into motivating your channel partners, based on what I have seen in our two decades of working with businesses across several sectors.
Training your channel partners, while hugely beneficial for both your organisation and your network, does come with its challenges. In this article, I want to go over some of the barriers to the success of channel partner training and how to address each one, based on our experience working with countless organisations for the past 20 years.
Training your channel partners equips them with the necessary information to function well with your entire network. It includes training them on...
When you enter partnerships with other businesses with the goal of extending the reach of your products, it is in your best interests to look beyond...
There are some key challenges for any sales organisation dealing with and managing a partner network. Managing partners involves much more than...
I was first introduced to "badging" a number of years ago when organisations started to develop their gamification strategies. In those early days...
