Work is constantly evolving. Technology has allowed businesses to reach an unprecedented number of consumers across many different channels and regions. New methodologies for handling every facet of the business more effectively, from supply chain management to customer service, surface regularly.
A company’s success in a new region is determined in part by how quickly it can get its products on shelves and into the hands of consumers. And when it comes to keeping shelves stocked, one local partner, in particular, plays a significant role: distributors.
Are you looking to increase the effectiveness of your channel partner programme?
If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy.
But what exactly does training bring to the table? How will it help?
In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.
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Bespoke training solutions are created around the specific needs of your learners, brand, and organisation. When training external partners or customers, custom training can localise standards and procedures, incorporate brand specific details, address topics specific to the partner and audience, while also complying with brand design guidelines.
Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before a customer even thinks about making a purchase , businesses need to have the ability to connect and address their needs.
Channel partners play a crucial role in how products and services are marketed, positioned and sold. With partners contributing hugely to profitability, it’s vital for your business to conduct channel partner training that includes formalised certification programmes.
A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. Keeping your channel partners motivated, ultimately, leads to increased sales.
In this article, I want to dive deep into motivating your channel partners, based on what I have seen in our two decades of working with businesses across several sectors.
Training your channel partners, while hugely beneficial for both your organisation and your network, does come with its challenges. In this article, I want to go over some of the barriers to the success of channel partner training and how to address each one, based on our experience working with countless organisations for the past 20 years.
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