How training benefits your partner programme

How training benefits your partner programme

Are you looking to increase the effectiveness of your channel partner programme?

If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy.

But what exactly does training bring to the table? How will it help?

In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.

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What is channel partner training?

What is channel partner training?

Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before a customer even thinks about making a purchase , businesses need to have the ability to connect and address their needs.

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How to motivate channel partners

How to motivate channel partners

A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. Keeping your channel partners motivated, ultimately, leads to increased sales.
In this article, I want to dive deep into motivating your channel partners, based on what I have seen in our two decades of working with businesses across several sectors.

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