What is Channel Partner Training?

What is Channel Partner Training?

Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before a customer even thinks about making a purchase , businesses need to have the ability to connect and address their needs.

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How to Measure Product Knowledge (and why it’s important)

How to Measure Product Knowledge (and why it’s important)

For every product or service offering on the market, you can find scores–if not hundreds–of brands trying to sell the same thing. Product is simply not enough to win people over. The true differentiator is also offering a good customer experience, which is where product training comes in. If your internal teams and external sales networks fully understand your product, they will connect it to the customer’s needs and offer a superior service.

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