How to sell product knowledge training (and why it shouldn’t always be free)

How to sell product knowledge training (and why it shouldn’t always be free)

On a racecourse, some lanes are shorter than others. Called an inside track, it’s a naturally advantageous position for racers to be in: shorter means closer to the finish line.

Product knowledge is a customer’s inside track towards user satisfaction. It gives them the tools to properly sell, install, test troubleshoot, and maintain products where others might take the longer route with self-taught information.

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Want to create a training programme but have limited budget – Here’s how

Want to create a training programme but have limited budget – Here’s how

More often than not, creating, maintaining and delivering successful training programmes comes with budgetary challenges. In our experience, the cost attached to producing valuable content is often overlooked or grossly underestimated.

But, many businesses that offer training don’t contemplate the value that high-quality training content holds to the learner. When training content is created, marketed and sold correctly, it’s possible to offset the cost of the programme.

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