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Wahoo Learning and its subsidiary Cabling Science, a leading provider of global training delivery services, e-learning content and Learning Management Systems, have today announced the launch of its new corporate brand identity, redesigned logo and website. These changes come at a time when the company is evolving its service offerings and expanding its market reach.
Why the change?
“Over the course of the last year, Wahoo Learning has been working hard to build the all new WahooLMS, a user centric LMS solution with e-commerce functionality at its core. To coincide with the launch of the WahooLMS, we have been successfully diversifying and scaling our service offering and we are hugely excited to be bringing these offerings to market,” says Lloyd Smith, Managing Director of Wahoo Learning. “Our new website and brand identity better reflects our market-leading position and aspirations to appeal to a broader market and clearly demonstrates the comprehensive array of services we bring to our clients.”
The concept of the brand design
Designed to look great across all digital and printed channels, the new logo aims to evoke a feeling of inspiration and movement, but importantly the idea of smaller parts making up the greater whole. The outer circle represents the overall services offering we can provide to our customers as well as our global aspirations. The inner circles can be interpreted as the services available and “halo” exemplifying how Wahoo Learning’s suite of services helps companies shine in their market and reach new heights.
An improved website
Our new website features easy to navigate menus and simple page structure to allow the services to speak for themselves. The visual design has been developed to reflect the creative and modern nature of the company. We will continue to add additional pages to the website as time goes on, so keep checking back from time-to-time and we hope you enjoy the new look site.
And finally
And a final word from our Managing Director again: “We feel that our website is more than just a collection of pages, its our shopfront and provides a window into what we do and who we are. We want out visitors to not only be informed about what we do but to enjoy the experience as well. If our website is the shopfront, then our logo is our flag and reflects who we are as a company and what we offer to all our customers.”