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Maybe you have launched a training program and it’s not reaching its goals, or you are looking at launching a training program, you are aware of some significant challenges and you don’t want it to fail. Whichever group you fall into, this blog is written to help you understand what can make your training program fail and the steps you can take to make sure it doesn’t happen to you.

In this blog, we will explore the concept of customer training in B2B businesses, its benefits, and how to create an effective training program. We will also discuss the challenges businesses face when implementing customer training programs and how to overcome them, providing you with insights and strategies to create impactful customer training programs that drive business success.

Implementing effective channel partner management strategies is essential in order to be successful and navigate the significant challenges presented by managing channel partners, such as the misalignment of goals, inconsistent messaging and inadequate communication. Whether you’re just starting a channel partner program or looking to optimise your existing program, this blog will provide valuable insights into how to manage channel partners successfully, some of the common challenges faced when managing channel partners and practical strategies to overcome them.

In the early stages of training programme development, planning how you intend to support, maintain and manage it is the key to its success. For this, there are generally two options: outsourcing to a specialist or keeping it under one roof in-house. However, deciding how to move forward isn’t clear cut. Many factors can impact the decision. We are not about to tell you to outsource to us. It’s about us helping you explore your options and make the right choice for your requirements.

To build a successful partner channel program, it’s important to carefully manage and nurture the vendor/partner relationship throughout its journey. Several key components must be considered to ensure a successful channel partner program, which includes understanding your channel partners, providing a top-quality onboarding process, ongoing communication, and measuring success.  

While more companies recognise the benefits of providing a training program to their teams, it is important to acknowledge and evaluate the different methods available. We’ve written this blog to explore what methods of training delivery are available, the benefits of each one and where they are best used.