Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before a customer even thinks about making a purchase , businesses need to have the ability to connect and address their needs.
For every product or service offering on the market, you can find scores–if not hundreds–of brands trying to sell the same thing. Product is simply not enough to win people over. The true differentiator is also offering a good customer experience, which is where product training comes in. If your internal teams and external sales networks fully understand your product, they will connect it to the customer’s needs and offer a superior service.
Channel partners play a crucial role in how products and services are marketed, positioned and sold. With partners contributing hugely to profitability, it’s vital for your business to conduct channel partner training that includes formalised certification programmes.
A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. Keeping your channel partners motivated, ultimately, leads to increased sales.
In this article, I want to dive deep into motivating your channel partners, based on what I have seen in our two decades of working with businesses across several sectors.
Savings in commutes, greener credentials, less disruption to working hours, and lower training costs – the cost-effectiveness of eLearning is now all but undisputed. These benefits were among the first bandied around by HR departments to justify the spend on eLearning materials.
Decades ago, the concept of improving skills and gaining certifications solely through online modules would have been unimaginable. Today, digital learning has become an equal alternative to classroom training. In some instances, eLearning even has the edge over the traditional face-to-face format, especially for companies who need to train hundreds of employees, clients, collaborators or partners with different workloads and schedules.
Training your channel partners, while hugely beneficial for both your organisation and your network, does come with its challenges. In this article, I want to go over some of the barriers to the success of channel partner training and how to address each one, based on our experience working with countless organisations for the past 20 years.
Over the years, we’ve heard from so many organisations that are unhappy with their learning management system (LMS). What looked like a great deal all those years (or even months) ago, with all the possible bells and whistles included, now suddenly doesn’t look so appealing. So why do so many organisations get it so wrong? Surely it shouldn’t be so hard to find an LMS that just does what you need it to do?
Training has become an integral part of why people choose a company and stay with them. This goes for internal staff and also external partnerships where a training programme helps to build a long-lasting relationship.
However, even with this clear demand for training, some organisations still have problems with course completion rates, even when it’s done on a convenient online platform like a learning management system (LMS).
In this article, we’ll diagnose the major reasons why this happens and what you can do to combat them.
Most of us have been guilty of bingeing at least one box set at some point, especially during lockdown. It’s an easy way to lose time being entertained and focused on just one thing. But what does all this have to do with eLearning content you ask?In this article, we’ll be looking at 8 ways that content is formatted and presented on Netflix to encourage the modern phenomenon known as ‘bingeing’, and how these principles can be applied to your eLearning content.
Learning and development is a key component of a successful organisation, but not every organisation has the resources necessary to fully invest in training. Managed learning services provide the scaffolding required to achieve training goals. Here we seek to explain how these services can be used to help make your online training programme a success.
Learning and development is a key component of a successful organisation, but not every organisation has the resources necessary to fully invest in training. Managed learning services provide the scaffolding required to achieve training goals. Here we seek to explain how these services can be used to help make your online training programme a success.
From sculpting a curriculum that provides a concise learning path, to combining current learning technology with cognitive learning practices, highly skilled instructional designers are key assets to a successful eLearning programme. In this article, we list nine ways outsourcing eLearning course development to instructional designers can benefit your organisation.
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