Training your distributors arms them with the information they need to become product experts. It enables them to effectively communicate features, benefits, value and advantages, putting your products ahead of the competition and building revenue.
For your business, sharing extensive knowledge and information with your distributors results in fewer technical enquiries, reduced usage failures and increased customer satisfaction – all of which lead to the overall goal of increasing sales.
Consistently offer the training and tools for your customers to become your product experts.
Create clear and concise messaging that protects your identity and builds brand recognition.
A training programme nurtures your distributors, offering you an advantage over your competition.
Distributors that better understand your products can convey the full product potential and reap the benefits of doing so.
Reduce travel time and expenses while easily reaching global distributors through online training delivery.
Effortlessly view gaps in knowledge and identify areas for upselling or upgrading using intuitive monitoring and measurement tools.
Online training is available on demand allowing customers to take part in learning at any time, from anywhere, without the need to interrupt their schedules.
New distributors are rapidly equipped with everything needed to expertly market and sell your product, allowing them to hit the ground running and start selling.
Strong certification schemes reward commitment from your distributors, offering additional opportunities for promotion, whilst enhancing your brand and recognition within the marketplace.
Personalised workflows can be customised and adapted for each audience, ensuring the learning content is always relevant.
Training aimed at mobilising and recognising distributors ensures they enjoy the business benefits of aligning with a company that cares about their success.
Our responsive features, services and solutions are specifically designed to build and manage successful online distributor training programmes.
Run your training programme with no internal resources. Our managed learning services reduce the time and effort needed to successfully administer and manage training programmes.
An easy-to-use, learner-centric LMS encourages high adoption rates and provides a pain-free experience for all users, from administrators and managers to distributors undertaking training.
Our fully integrated and managed eCommerce service allows you to sell training without requiring internal resources to manage finance processes.
Unique translation tools allow for translation to over 100 languages in real time. Not just the courses and narration, but the learning platform too.
Branded, dedicated multi-channel support ensures a smooth learner journey, reduced downtime, and a decreased need for internal resources.
Track, monitor and gain insight into partner knowledge to identify areas for growth with an impressive selection of powerful standard or bespoke reports.
Our expert hosting engineers fully manage and maintain your programme to ensure continuous peak performance that remains secure and always up to date.
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Discover our real-life success stories, designing and delivering effective training solutions to global audiences.
Distributor training teaches distribution partners the best practices for optimising operations such as sales, inventory management and improving order fulfilment through programmes and courses that focus on logistics, basic commercial selling principles and in-depth product or service information.
Distributors appreciate the value of learning from a business that cares about its success. They respect those organisations that put in the effort of supplying comprehensive training programmes.
A formal training programme secures loyalty, not just from distributors but from consumers. Distributors will be more engaged and confident in selling your product, and consumers will respond better to this knowledge and be more inclined to purchase the product.
Distributors will benefit most from being educated on all aspects of your product(s) and/or service(s) so that they can sell accordingly – it’s crucial to equip them with the correct knowledge and information to drive sales and see real business growth. Training should also include information on the competition and how best to sell against them.
Yes, you can deliver training online. Online platforms benefit from decentralising training, meaning anyone can access the appropriate tools no matter the time or place. Rather than relying on in-person sessions that require the entire network to try and fit into their schedule, uploading all the materials onto an online system allows for constant accessibility. Online training also has the added benefit of tracking and reporting to spot gaps in knowledge and ensure everyone is kept up to date, quickly and efficiently. It is also an extremely cost-effective option, especially for global training where travel and time must be considered.
With any distributor training programme, it’s important to customise the training around their individual needs. Training courses should be created to help the distributors meet their own goals, as well as those of the manufacturer. This ensures they will see value in training and will be happy to invest in it and remain engaged. Making your programme more accessible by uploading the resources online will also help to improve learner engagement, as the distributor has the flexibility and freedom to undergo training when and how it best suits them.
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Managing Director at Wahoo Learning, Lloyd has worked in digital industries since 2004. Focusing on customer relationship solutions in his early career, he moved to learning solutions and has never looked back.
Having created numerous successful training solutions on behalf of clients in the US and Europe, Lloyd has the experience of what it takes to deliver a solution that meets the complex needs of customers. With a passion for new and emerging technologies, he is always looking at how these can benefit companies and learners alike.
It’s not all work though. Lloyd can often be found sailing on the local lake, and with two energetic young boys, he rarely has a moment to rest!
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