Distributor Training

Training your distributors arms them with the information they need to become product experts. It enables them to effectively communicate features, benefits, value and advantages, putting your products ahead of the competition and building revenue.


Effective Communication

Success Relies on your Customer’s Understanding and Expertise

For your business, sharing extensive knowledge and information with your distributors results in fewer technical enquiries, reduced usage failures and increased customer satisfaction – all of which lead to the overall goal of increasing sales.

Create product experts

Consistently offer the training and tools for your customers to become your product experts.

Standardise messaging

Create clear and concise messaging that protects your identity and builds brand recognition.

Competitive edge

A training program nurtures your distributors, offering you an advantage over your competition.

Increase satisfaction

Distributors that better understand your products can convey the full product potential and reap the benefits of doing so.

Key Benefits

Benefits of Delivering Distributor Training Online

Increased efficiency

Reduce travel time and expenses while easily reaching global distributors through online training delivery.

Strategic growth

Effortlessly view gaps in your distributors knowledge and identify areas for upselling or upgrading using intuitive monitoring and measurement tools.

Ultimate flexibility

Online training is available on demand allowing customers to take part in learning at any time, from anywhere, without the need to interrupt their schedules.

Accelerated onboarding

New distributors are rapidly equipped with everything needed to expertly market and sell your product, allowing them to hit the ground running and start selling.

Certification and badging

Strong certification schemes reward commitment from your distributors, offering additional opportunities for promotion, whilst enhancing your brand and recognition within the marketplace.


Personalised workflows can be customised and adapted for each audience, ensuring the learning content is always relevant.

Shared success

Training aimed at mobilising and recognising distributors ensures they enjoy the business benefits of aligning with a company that cares about their success.

Let us help you deliver effective distributor training programs

Successful Training

How Does Wahoo Learning Support Your Training Program?

Our responsive features, services and solutions are specifically designed to build and manage successful online distributor training programs.

Hassle-free administration

Run your training program with no internal resources. Managed learning services reduce the time and effort needed to successfully administer and manage training programs.

Pain-free platform

An easy-to-use, learner-centric LMS encourages high adoption rates and provides a pain-free experience for all users, from administrators and managers to distributors undertaking training.

Sell your training with no internal resources

Fully integrated and managed eCommerce service allows you to sell training without requiring internal resources to manage finance processes.

Global delivery at the click of a button

Unique translation tools allow for translation to over 100 languages in real time. Not just the courses and narration, but the learning platform too.

User satisfaction guaranteed

Branded, dedicated multi-channel support ensures a smooth learner journey, reduced downtime, and a decreased need for internal resources.

Advanced reporting

Track, monitor and gain insight into partner knowledge to identify areas for growth with an impressive selection of powerful standard or bespoke reports.

Secure hosting taken care of

Expert hosting engineers fully manage and maintain your program to ensure continuous peak performance that remains secure and always up to date.

Ready to support the success of your distributors?

We can help!

Effective Solutions

Case Studies

Discover our real-life success stories, designing and delivering effective training solutions to global audiences.

New Software Rollout: eLearning Content Production

Reaching Global Markets: Building Product Awareness

The Perfect Transition: A Move to Online Training

Localised Support: Customer Support Service

Global Knowledge Sharing: Channel Partner Training

Key Features

Accessible Features to Successfully Execute Your Distributor Training

Need Help?

Your Questions Answered

Distributor training teaches your distribution partners the best practices for optimising operations such as sales, inventory management and improving order fulfilment through programs and courses that focus on logistics, basic commercial selling principles and in-depth product or service information.

Distributors appreciate the value of learning from a business that cares about its success. They respect those organisations that put in the effort of supplying comprehensive training programs.

A formal training program secures loyalty, not just from distributors but also from consumers. Distributors will be more engaged and confident in selling your product, and consumers will respond better to this knowledge and be more inclined to purchase your product.

Distributors will benefit most from being educated on all aspects of your product(s) and/or service(s) so that they can sell accordingly – it’s crucial to equip them with the correct knowledge and information to drive sales and see real business growth. Training should also include information on the competition and how best to sell against them.

Yes, you can deliver training online. Online platforms benefit from decentralising training, meaning anyone can access the appropriate tools no matter the time or place. Rather than relying on in-person sessions that require the entire network to try and fit into their schedule, uploading all the materials onto an online system allows for constant accessibility. Online training also has the added benefit of tracking and reporting to spot gaps in knowledge and ensure everyone is kept up to date, quickly and efficiently. It is also an extremely cost-effective option, especially for global training where travel and time must be considered.

With any distributor training program, it’s important to customise the training around their individual needs. Training courses should be created to help your distributors meet their goals, as well as your own. This ensures they will see value in training and will be happy to invest in it and remain engaged. Making your program more accessible by uploading the resources online will also help to improve learner engagement, as the distributor has the flexibility and freedom to undergo training when and how it best suits them.

Let's get started

Talk to a Distributor Training Expert

Lloyd Smith

Managing Director at Wahoo Learning, Lloyd has worked in digital industries since 2004. Focusing on customer relationship solutions in his early career, he moved to learning solutions and has never looked back.

Having created numerous successful training solutions on behalf of clients in the US and Europe, Lloyd has the experience of what it takes to deliver a solution that meets the complex needs of customers. With a passion for new and emerging technologies, he is always looking at how these can benefit companies and learners alike.

It’s not all work though. Lloyd can often be found sailing on the local lake, and with two energetic young boys, he rarely has a moment to rest!


News & Views

Deepen your knowledge with articles, infographics, white papers, product news and more. Become your own training expert.

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