Channel Partner Training

Developing and optimising a channel partner training programme is fundamental to maximising partner relations and revenue growth.


Powerful Partnerships

Build and reinforce stronger channel partnerships

By providing a formal online training programme, you can offer your channel partners the tools they need to market and sell your products effectively, whilst establishing powerful partnerships and enhancing your competitive edge.

Build reputation

Ensure consistent messaging and develop a reputation for nurturing and supporting your partners.

Accelerate success

Offer the tools and training needed for your partners to hit the ground running.

Encourage loyalty

Develop and sustain unrivalled, trusted partnerships that are mutually beneficial.

Boost revenue streams

Aligned goals and increased company, product and service knowledge allows your partners to achieve more sales.

Key Benefits

Benefits of delivering channel partner training online

Increased efficiency

Reduce travel time and expenses by reaching global partners through online training. Product updates and company news can be distributed at the click of a button.

Ultimate flexibility

Online training is available on demand allowing partners to take part in learning at any time, from anywhere, without the need to interrupt their schedules.

Rapid scalability

Whether new or existing partnerships, support your entire channel by rolling out translatable, global training quickly and easily. 


Easily view gaps in knowledge and identify areas for upselling or upgrading using intuitive monitoring and measurement tools.

Accelerated onboarding

New partners are equipped rapidly with everything they need to expertly market and sell your product or service.

Certification and badging

Robust certification schemes reward commitment from your partners, enhancing your brand and recognition in the marketplace.

Tailored approach

Personalised workflows can be customised and adapted for each audience, ensuring the learning content is always relevant and engagement levels are high.

Shared success

The training is aimed at mobilising and recognising partners, ensuring the partner enjoys the business benefits of aligning with a company that cares about their success.

Want to learn more?

Download our free beginner’s guide

Everything you need to know before you develop a channel partner training programme

Successful Training

How does Wahoo Learning support and deliver your training programme?

Our responsive features, services and solutions are specifically designed to build and manage successful channel partner training programmes.

Hassle-free administration

Run your training programme with no internal resources required. Our managed learning services reduce the time and effort needed to administer and manage training programmes successfully.

Pain free platform

An easy-to-use, learner-centric LMS encourages high adoption rates and provides a pain-free experience for all users, from administrators and managers to learners undertaking training.

Sell your training with no internal resources

Our fully integrated and managed eCommerce service allows you to sell training without requiring internal resources to manage finance processes.

Global delivery at the click of a button

Unique translation tools allow for translation to over 120 languages in real-time. Not just the courses and narration, but the learning platform too.

User satisfaction guaranteed

Branded, dedicated multi-channel support ensures a smooth learner journey, reduced downtime, and a decreased need for internal resources.

Advanced reporting

Track, monitor and gain insight into progress and knowledge to identify areas for growth with an impressive selection of powerful standard or bespoke reports.

Secure hosting taken care of

Our expert hosting engineers fully manage and maintain your programme to ensure continuous peak performance that remains secure and always up to date.

Ready to increase the success of your channel partner programme?

Let us help you deliver effective training

Effective Solutions

Case Studies

Discover our real-life success stories, designing and delivering effective training solutions to global audiences.

Reaching Global Markets: Building Product Awareness

The Perfect Transition: A Move to Online Training

Localised Support: Customer Support Service

Global Knowledge Sharing: Channel Partner Training

Key Features

Accessible features to successfully execute your franchise training

Need Help?

Your questions answered

A channel partner training programme is a business strategy employed by vendors wanting to support and encourage their channel partners to better and promote their product or service. The programme is designed to generate increased sales, strengthen the relationship between the partner and the vendor, and can be delivered in many different formats to suit a range of training requirements.

Some of the benefits to channel partner training include better communication and a stronger network of people, a lower churn rate of partners due to increased education and satisfaction, higher sales, an easier partner onboarding process, a more protected brand representation, and more opportunity to access and gather feedback from a range of partners.

Proper channel partner training equips partners with the necessary tools and information to sell effectively and keeps them in the loop with product offerings and regulations. This creates a more harmonious relationship and boosts revenue for the vendor and channel partner.

Setting up a programme involves ten key steps:

  1. Identify your training objectives and needs.
  2. Identify who needs the training.
  3. Align your partner’s KPIs with your company goals.
  4. Identify the best training method.
  5. Create audience-specific learner pathways based on a partner’s specific needs.
  6. Gamify the training courses.
  7. Break down the topics into digestible content.
  8. Source the right Learning Management System (LMS).
  9. Create and introduce a certification scheme to encourage engagement and offer additional promotional opportunities.
  10. Renew and update the programme as it develops post-launch.

A good channel partner training programme will be designed with the partner in mind, ensuring everyone is on the same page. Setting clear goals and commitments allows for a mutual understanding of what the entire network wants, and that these are aligned. Nurturing this relationship is what’s going to drive real success and boost your sales.

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Talk to a channel partner training expert

Lloyd Smith

Managing Director at Wahoo Learning, Lloyd has been working in digital industries since 2004. Focusing on customer relationship solutions in his early career, he moved to learning solutions and has never looked back.

Having created numerous successful training solutions on behalf of clients in the US and Europe, Lloyd has the experience of what it takes to deliver a solution that meets the complex needs of customers. With a passion for new and emerging technologies, he is always looking at how these can benefit companies and learners alike.

It’s not all work though. Lloyd can often be found sailing on the local lake, and with two energetic young boys, he rarely has a moment to rest!


News & views

Deepen your knowledge with articles, infographics, white papers, product news and more. Become your own training expert.

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A Guide to Successful Channel Partner Management

Implementing effective channel partner management strategies is essential in order to be successful and navigate the significant challenges presented by managing channel partners, such as the misalignment of goals, inconsistent messaging and inadequate communication. Whether you’re just starting a channel partner program or looking to optimise your existing program, this blog will provide valuable insights into how to manage channel partners successfully, some of the common challenges faced when managing channel partners and practical strategies to overcome them.
Achievement and Business Goal Success Concept - Creative business people with icon graphic interface showing employee reward giving for business success achievement.

How to Ensure Channel Partner Success

To build a successful partner channel program, it’s important to carefully manage and nurture the vendor/partner relationship throughout its journey. Several key components must be considered to ensure a successful channel partner program, which includes understanding your channel partners, providing a top-quality onboarding process, ongoing communication, and measuring success.  
partner relationship management

6 Tips for Channel Partner Relationship Management

As much as most partners can and do have an incredibly positive impact, if the relationship between a channel partner and your business isn’t successful, the experience can cost valuable time and money.  This is where channel partner relationship management (PRM) comes in. By focusing on PRM, your business will reap the full potential of your channel partners by strengthening those connections, reducing complexity, and achieving the revenue goals your stakeholders want.
channel partner training

The Benefits of Channel Partner Engagement

For many businesses today, they’re the largest source of revenue. More than 70% of all global revenue can be attributed to third-party channels, according to data from Forrester. In the tech industry, channel partners bring in about two-thirds of the revenue. The importance of channel partners to the success of a business is clear. Yet why are so many still dissatisfied with existing partner programmes? And what makes channel partner engagement so crucial?

How to Motivate Channel Partners

A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. But how do you keep your channel partners motivated?

8 Ways to Create Effective Channel Partner Training

From your dealers and distributors to your franchisees and resellers, they all keep your supply chain running and help hit your company’s overall goals. Therefore, it’s in your best interests to provide them with the best channel partner training possible. In this blog, we explain what channel partner training is, how it will benefit your business and the key steps to take to build an effective training programme.