Channel Partner Training

Developing and optimising a channel partner training program is fundamental to maximising partner relations and revenue growth.


Powerful Partnerships

Build and reinforce stronger channel partnerships

By providing a formal online training program, you can offer your channel partners the tools they need to market and sell your products effectively, whilst establishing powerful partnerships and enhancing your competitive edge.

Build reputation

Ensure consistent messaging and develop a reputation for nurturing and supporting your partners.

Accelerate success

Offer the tools and training needed for your partners to hit the ground running.

Encourage loyalty

Develop and sustain unrivalled, trusted partnerships that are mutually beneficial.

Boost revenue streams

Aligned goals and increased company, product and service knowledge allows your partners to achieve more sales.

Key Benefits

Benefits of delivering channel partner training online

Increased efficiency

Reduce travel time and expenses by reaching global partners through online training. Product updates and company news can be distributed at the click of a button.

Ultimate flexibility

Online training is available on demand allowing partners to take part in learning at any time, from anywhere, without the need to interrupt their schedules.

Rapid scalability

Whether new or existing partnerships, support your entire channel by rolling out translatable, global training quickly and easily. 


Easily view gaps in knowledge and identify areas for upselling or upgrading using intuitive monitoring and measurement tools.

Accelerated onboarding

New partners are equipped rapidly with everything they need to expertly market and sell your product or service.

Certification and badging

Robust certification schemes reward commitment from your partners, enhancing your brand and recognition in the marketplace.

Tailored approach

Personalised workflows can be customised and adapted for each audience, ensuring the learning content is always relevant and engagement levels are high.

Shared success

The training is aimed at mobilising and recognising partners, ensuring the partner enjoys the business benefits of aligning with a company that cares about their success.

Want to learn more?

Download our free beginner’s guide

Everything you need to know before you develop a channel partner training program

Successful Training

How does Wahoo Learning support and deliver your training program?

Our responsive features, services and solutions are specifically designed to build and manage successful channel partner training programs.

Hassle-free administration

Run your training program with no internal resources required. Our managed learning services reduce the time and effort needed to administer and manage training programs successfully.

Pain free platform

An easy-to-use, learner-centric LMS encourages high adoption rates and provides a pain-free experience for all users, from administrators and managers to learners undertaking training.

Sell your training with no internal resources

Our fully integrated and managed eCommerce service allows you to sell training without requiring internal resources to manage finance processes.

Global delivery at the click of a button

Unique translation tools allow for translation to over 120 languages in real-time. Not just the courses and narration, but the learning platform too.

User satisfaction guaranteed

Branded, dedicated multi-channel support ensures a smooth learner journey, reduced downtime, and a decreased need for internal resources.

Advanced reporting

Track, monitor and gain insight into progress and knowledge to identify areas for growth with an impressive selection of powerful standard or bespoke reports.

Secure hosting taken care of

Our expert hosting engineers fully manage and maintain your program to ensure continuous peak performance that remains secure and always up to date.

Ready to increase the success of your channel partner program?

Let us help you deliver effective training

Effective Solutions

Case Studies

Discover our real-life success stories, designing and delivering effective training solutions to global audiences.

New Software Rollout: eLearning Content Production

Reaching Global Markets: Building Product Awareness

The Perfect Transition: A Move to Online Training

Localised Support: Customer Support Service

Global Knowledge Sharing: Channel Partner Training

Key Features

Accessible features to successfully execute your partner training

Need Help?

Your questions answered

A channel partner training program is a business strategy employed by vendors wanting to support and encourage their channel partners to better and promote their product or service. The program is designed to generate increased sales, strengthen the relationship between the partner and the vendor, and can be delivered in many different formats to suit a range of training requirements.

Some of the benefits to channel partner training include better communication and a stronger network of people, a lower churn rate of partners due to increased education and satisfaction, higher sales, an easier partner onboarding process, a more protected brand representation, and more opportunity to access and gather feedback from a range of partners.

Proper channel partner training equips partners with the necessary tools and information to sell effectively and keeps them in the loop with product offerings and regulations. This creates a more harmonious relationship and boosts revenue for the vendor and channel partner.

Setting up a program involves ten key steps:

  1. Identify your training objectives and needs.
  2. Identify who needs the training.
  3. Align your partner’s KPIs with your company goals.
  4. Identify the best training method.
  5. Create audience-specific learner pathways based on a partner’s specific needs.
  6. Gamify the training courses.
  7. Break down the topics into digestible content.
  8. Source the right Learning Management System (LMS).
  9. Create and introduce a certification scheme to encourage engagement and offer additional promotional opportunities.
  10. Renew and update the programme as it develops post-launch.

A good channel partner training program will be designed with the partner in mind, ensuring everyone is on the same page. Setting clear goals and commitments allows for a mutual understanding of what the entire network wants, and that these are aligned. Nurturing this relationship is what’s going to drive real success and boost your sales.

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Talk to a channel partner training expert

Lloyd Smith

Managing Director at Wahoo Learning, Lloyd has been working in digital industries since 2004. Focusing on customer relationship solutions in his early career, he moved to learning solutions and has never looked back.

Having created numerous successful training solutions on behalf of clients in the US and Europe, Lloyd has the experience of what it takes to deliver a solution that meets the complex needs of customers. With a passion for new and emerging technologies, he is always looking at how these can benefit companies and learners alike.

It’s not all work though. Lloyd can often be found sailing on the local lake, and with two energetic young boys, he rarely has a moment to rest!


News & views

Deepen your knowledge with articles, infographics, white papers, product news and more. Become your own training expert.


The Challenges of Channel Partner Training (and how to solve them)

Training your channel partners, while hugely beneficial, does come with challenges. Over the past two decades, we have worked with numerous organisations and gathered insights on tackling these obstacles.  Here is a deep dive into some common issues and our proven strategies to solve them.
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How Training Benefits Your Partner Program

Are you looking to increase the effectiveness of your channel partner program? If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy. But what exactly does training bring to the table? How will it help? In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.
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A Step-by-Step Guide to Implementing Training for B2B Customers and Channel Partners

The success of a training program isn’t defined by a single action but by a series of well-orchestrated steps that commence during planning and extend well beyond launch. In this blog, we lay down a comprehensive guide to achieving just that.
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Channel Partner Onboarding Checklist – Steps for Success!

By equipping channel partners with the necessary knowledge and skills, organisations can accelerate the onboarding process, enabling partners to sell and support their products and represent their brand effectively. In this article, we explore the significance of channel partner onboarding and outline a comprehensive checklist to ensure a smooth and productive onboarding experience.
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Developing Channel Partner Training Programs on a Tight Budget: Tips and Strategies

More often than not, creating, maintaining and delivering successful training programs comes with budgetary challenges.  In this blog, we explain what factors you need to account for when budgeting for training program development, how you can utilise a phased approach and how to generate an ongoing revenue stream by selling your courses.
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Tips for Incorporating Channel Partner Certification into Training

Introducing certification can be as simple or complex as you need. It can range from simple one-tiered programs to multi-tiered programs designed to recognise increasing expertise and take learners from basic-level knowledge to highly skilled.  In this blog, we discuss some tips and best practices for integrating certification into channel partner training programs to help you create a successful and sustainable partnership ecosystem.