Developing and optimising a channel partner training program is fundamental to maximising partner relations and revenue growth.
By providing a formal online training program, you can offer your channel partners the tools they need to market and sell your products effectively, whilst establishing powerful partnerships and enhancing your competitive edge.
Ensure consistent messaging and develop a reputation for nurturing and supporting your partners.
Offer the tools and training needed for your partners to hit the ground running.
Develop and sustain unrivalled, trusted partnerships that are mutually beneficial.
Aligned goals and increased company, product and service knowledge allows your partners to achieve more sales.
Reduce travel time and expenses by reaching global partners through online training. Product updates and company news can be distributed at the click of a button.
Online training is available on demand allowing partners to take part in learning at any time, from anywhere, without the need to interrupt their schedules.
Whether new or existing partnerships, support your entire channel by rolling out translatable, global training quickly and easily.
Easily view gaps in knowledge and identify areas for upselling or upgrading using intuitive monitoring and measurement tools.
New partners are equipped rapidly with everything they need to expertly market and sell your product or service.
Robust certification schemes reward commitment from your partners, enhancing your brand and recognition in the marketplace.
Personalised workflows can be customised and adapted for each audience, ensuring the learning content is always relevant and engagement levels are high.
The training is aimed at mobilising and recognising partners, ensuring the partner enjoys the business benefits of aligning with a company that cares about their success.
Everything you need to know before you develop a channel partner training program
Our responsive features, services and solutions are specifically designed to build and manage successful channel partner training programs.
Run your training program with no internal resources required. Our managed learning services reduce the time and effort needed to administer and manage training programs successfully.
An easy-to-use, learner-centric LMS encourages high adoption rates and provides a pain-free experience for all users, from administrators and managers to learners undertaking training.
Our fully integrated and managed eCommerce service allows you to sell training without requiring internal resources to manage finance processes.
Unique translation tools allow for translation to over 120 languages in real-time. Not just the courses and narration, but the learning platform too.
Branded, dedicated multi-channel support ensures a smooth learner journey, reduced downtime, and a decreased need for internal resources.
Track, monitor and gain insight into progress and knowledge to identify areas for growth with an impressive selection of powerful standard or bespoke reports.
Our expert hosting engineers fully manage and maintain your program to ensure continuous peak performance that remains secure and always up to date.
Discover our real-life success stories, designing and delivering effective training solutions to global audiences.
A channel partner training program is a business strategy employed by vendors wanting to support and encourage their channel partners to better and promote their product or service. The program is designed to generate increased sales, strengthen the relationship between the partner and the vendor, and can be delivered in many different formats to suit a range of training requirements.
Some of the benefits to channel partner training include better communication and a stronger network of people, a lower churn rate of partners due to increased education and satisfaction, higher sales, an easier partner onboarding process, a more protected brand representation, and more opportunity to access and gather feedback from a range of partners.
Proper channel partner training equips partners with the necessary tools and information to sell effectively and keeps them in the loop with product offerings and regulations. This creates a more harmonious relationship and boosts revenue for the vendor and channel partner.
Setting up a program involves ten key steps:
A good channel partner training program will be designed with the partner in mind, ensuring everyone is on the same page. Setting clear goals and commitments allows for a mutual understanding of what the entire network wants, and that these are aligned. Nurturing this relationship is what’s going to drive real success and boost your sales.
Let's get started
Managing Director at Wahoo Learning, Lloyd has been working in digital industries since 2004. Focusing on customer relationship solutions in his early career, he moved to learning solutions and has never looked back.
Having created numerous successful training solutions on behalf of clients in the US and Europe, Lloyd has the experience of what it takes to deliver a solution that meets the complex needs of customers. With a passion for new and emerging technologies, he is always looking at how these can benefit companies and learners alike.
It’s not all work though. Lloyd can often be found sailing on the local lake, and with two energetic young boys, he rarely has a moment to rest!
Deepen your knowledge with articles, infographics, white papers, product news and more. Become your own training expert.