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Franchisees see a higher probability of success than startups and independent businesses. Around 97% of franchisees report profitability – an impressive figure, considering that only 40% of startups are operational after three years. Yet high chances of success don’t mean it’s guaranteed. While franchisees are supplied with a proven framework and the clout of a known brand, they will need training. Deploying that training across hundreds or even thousands of locations presents unique challenges.

Crutches have remained relatively unchanged for hundreds of years. The logic is simple: You use your hands and arms to balance and move. So when the iWalk 2.0 came onto the scene promising hands-free use, the brand expected users would have trouble visualising how it works. Yet instead of directing the educational effort towards consumers, the company went a different way and focused on resellers. Partners were given comprehensive training on how to fit patients for the device, and how to teach them to walk in it.  The iWalk 2.0 has since won numerous awards and is now sold in 30 countries, largely through external sales channels. The team itself only consists of five people.

Measuring product knowledge is crucial to the success of product training. This insight ensures the correct training is complete, keeping learners up to speed with everything they need to know in their specific role. Here, we explore the intricacies of how to measure product knowledge through eLearning, as well as its pivotal role and the strategies to enhance its effectiveness across the board.

Training your channel partners, while hugely beneficial, does come with challenges. Over the past two decades, we have worked with numerous organisations and gathered insights on tackling these obstacles.  Here is a deep dive into some common issues and our proven strategies to solve them.

Are you looking to increase the effectiveness of your channel partner program? If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy. But what exactly does training bring to the table? How will it help? In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.

The success of a training program isn’t defined by a single action but by a series of well-orchestrated steps that commence during planning and extend well beyond launch. In this blog, we lay down a comprehensive guide to achieving just that.