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Check out some of our useful blogs

6-Ways-To-Create-Effective-Channel-Partner-Training

8 Ways to Create Effective Channel Partner Training

From your dealers and distributors to your franchisees and resellers, they all keep your supply chain running and help hit your company’s overall goals. Therefore, it’s in your best interests to provide them with the best channel partner training possible. In this blog, we explain what channel partner training is, how it will benefit your business and the key steps to take to build an effective training programme.
partner relationship management

5 Tips for Great Partner Relationship Management

Today’s business climate is competitive. Companies will often struggle to meet sales goals on their own. With revenue to generate, brand images to craft and leads to track, seeking the assistance of a channel partner or third-party vendor can be a time-saving solution to delivering your product or service to customers on a much larger scale.
channel partner training

The Benefits of Channel Partner Engagement

The distribution sales model has existed since the inception of modern trade. Singer was tapping independent agents to sell and repair sewing machines as early as the 1800s. IBM’s now unshakeable foothold in the PC industry started with distribution through retailers.
handshake

The Importance of Training in Partner Relationship Management

Crutches have remained relatively unchanged for hundreds of years. The logic is simple: You use your hands and arms to balance and move. So when the iWalk 2.0 came onto the scene promising hands-free use, the brand expected users would have trouble visualising how it works. Yet instead of directing the educational effort towards consumers, the company went a different way and focused on resellers. Partners were given comprehensive training on how to fit patients for the device, and how to teach them to walk in it.
external partners

How to Successfully Implement Training for External Partners

External sales partners generally recognise the value training adds to a partnership. After all, the more adept they are at selling a product, especially if it’s a technical product, the better outcomes for everyone across the board, from the manufacturer to the end-user.
co working team meeting concept,businessman using smart phone and laptop and digital tablet computer in modern office with virtual interface icons network diagram

How Training Benefits Your Partner Programme

Are you looking to increase the effectiveness of your channel partner programme? If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy. But what exactly does training bring to the table? How will it help? In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.