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Training your channel partners, while hugely beneficial, does come with challenges. Over the past two decades, we have worked with numerous organisations and gathered insights on tackling these obstacles.  Here is a deep dive into some common issues and our proven strategies to solve them.

Are you looking to increase the effectiveness of your channel partner program? If you want increased productivity, loyalty and engagement, profitability and greater consistency, it’s important to include training as a fundamental part of your strategy. But what exactly does training bring to the table? How will it help? In this article, we discuss some of the challenges you may be facing, the role of training and the benefits training brings to your organisation when it’s well-executed and well-managed.

The success of a training program isn’t defined by a single action but by a series of well-orchestrated steps that commence during planning and extend well beyond launch. In this blog, we lay down a comprehensive guide to achieving just that.

By equipping channel partners with the necessary knowledge and skills, organisations can accelerate the onboarding process, enabling partners to sell and support their products and represent their brand effectively. In this article, we explore the significance of channel partner onboarding and outline a comprehensive checklist to ensure a smooth and productive onboarding experience.

More often than not, creating, maintaining and delivering successful training programs comes with budgetary challenges.  In this blog, we explain what factors you need to account for when budgeting for training program development, how you can utilise a phased approach and how to generate an ongoing revenue stream by selling your courses.

Introducing certification can be as simple or complex as you need. It can range from simple one-tiered programs to multi-tiered programs designed to recognise increasing expertise and take learners from basic-level knowledge to highly skilled.  In this blog, we discuss some tips and best practices for integrating certification into channel partner training programs to help you create a successful and sustainable partnership ecosystem.