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The Best Method for Targeting and Acquiring New Channel Partners

One of the key strategies for growing a channel partner program is acquiring new partners. But how are you targeting those partners in the first place to ensure they are the right people to help drive your business forward?
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How to Sell Your Online Channel Partner Training Program

By helping your channel partners meet their goals, you actively increase the chances of meeting your business goals. One of the best ways to aid channel partner success is to supply them with a training program with specific courses focused on their role and business. This article will explain how to sell channel partner training courses and how they benefit your organisation, all in a step-by-step guide on how to do it successfully.
6-Ways-To-Create-Effective-Channel-Partner-Training

8 Ways to Create Effective Channel Partner Training

From your dealers and distributors to your franchisees and resellers, your channel helps to hit your company’s overall goals. Therefore, it’s in your best interests to provide them with the best channel partner training.  Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before an end customer even thinks about making a purchase, partners need to have the ability to connect and address their needs. That’s where training comes in… However, since they don’t work directly for you, you can’t just provide your internal training programs and expect a direct knowledge transfer or morale boost. In this blog, we explain what channel partner training is, how it will benefit your business and the key steps to take to build an effective online training program.
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How to Build a Scalable Channel Partner Strategy

Successful collaboration with strategic partners allows channel businesses to extend their reach, access new markets, and drive revenue growth, and the best way to manage this process is with a partner program. However, for a business to continue to develop and grow, that channel partner strategy needs to be both sustainable and scalable. 
franchise training

How to Overcome Common Franchise Training Problems

Franchisees see a higher probability of success than startups and independent businesses. Around 97% of franchisees report profitability – an impressive figure, considering that only 40% of startups are operational after three years. Yet high chances of success don’t mean it’s guaranteed. While franchisees are supplied with a proven framework and the clout of a known brand, they will need training. Deploying that training across hundreds or even thousands of locations presents unique challenges.
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The Importance of Training in Partner Relationship Management

Crutches have remained relatively unchanged for hundreds of years. The logic is simple: You use your hands and arms to balance and move. So when the iWalk 2.0 came onto the scene promising hands-free use, the brand expected users would have trouble visualising how it works. Yet instead of directing the educational effort towards consumers, the company went a different way and focused on resellers. Partners were given comprehensive training on how to fit patients for the device, and how to teach them to walk in it.  The iWalk 2.0 has since won numerous awards and is now sold in 30 countries, largely through external sales channels. The team itself only consists of five people.