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Having a bespoke training program in place is essential for channel businesses that want to reach their full potential. But how do you ensure that learners are engaged and taking the information on board?  The effective use of assessments is one of the best strategies you can employ to maximise the ROI of your training program. From maximising learner engagement and tracking knowledge to increasing retention rates and the impact on revenue, there are a wealth of benefits to including assessments in your training program. However, they must be used strategically.

With manufacturers, distributors, wholesalers and retailers, channel businesses have to manage many moving parts, but this becomes even more difficult when the marketplace is saturated with competitors. When dealing with overcrowding, companies need to understand how they can stand out from the crowd.

A strategic training program requires continuous and consistent management to succeed. Following a step-by-step process will benefit the development of your customers, channel partners and your entire organisation. Highly effective training program management takes time and care, but standing out against the competition and bringing value to your customers and partners will be worth the effort. Whether you’re looking to outsource to a team of experts for support or just reviewing your in-house approach, we’re here to guide you with your training program management every step of the way.

Here, we look at how partner strategies and organisational objectives can become misaligned, what impact this has on the businesses, and why it is important to realign your strategy and prevent future deviation.

To help you demonstrate the value of partnering with us, here are some practical tips to help support your business case.

An effective channel partner program brings increased revenue along with many other benefits to your business. But what KPIs can you track to accurately monitor the performance of your channel partners, and what strategies can you employ to manage underperformance?