6 Signs You’re Ready to Implement a Channel Partner Training Programme with Wahoo Learning

Published: 12th January 2022

Do you think you might be ready to work with Wahoo Learning? Perhaps you’ve identified your challenges and how training solves them. Maybe an online training programme is what you have needed for a while now, but you don’t have the budget or resources available to make it a success.

As a business, we work with you to gain a full understanding of your business and situation to ensure that both parties are ready to sign on the dotted line. There’s nothing worse than wasted time on both parts.

That’s why we’ve written this article. To help you understand whether it’s time to take the next step and join a partnership with Wahoo Learning.

So, if you are thinking of outsourcing, here are six significant signs that you’re at a point to press ahead and work with the professionals to develop, deploy, maintain and manage your training programme.

1. You have identified your challenges

Understanding the challenges you are facing is the first step of the journey. Once you recognise these problems, finding solutions and problem solving is the next step.

The most common challenges we come across for organisations that sell through external networks are:

  • A growing partner channel
  • Loss of brand identity
  • High support costs associated with lack of knowledge
  • Issues communicating product updates, features and benefits
  • Concerns about persistent outsider mentalities

As well as identifying the challenges you are experiencing with your channel partners, it’s important to understand the capabilities of your organisation and the support you need to deliver an effective training programme.

Here, the three most common challenges organisations face are:

  • Lack of resources
  • Lack of expertise
  • Lack of budget

Tip! If you haven’t identified your challenges yet, and want to be sure that you’ve covered all bases, we have two resources that will help you:
The challenges of managing a partner network 
The challenges of training channel partners (and how to solve them) 

2. You understand the benefits of training

In order to make a firm decision on the implementation of a new training programme and outsourcing the management functions, it is vital that you and your stakeholders have explored all the benefits training brings to your channel partner programme.

Here are the benefits you will see from introducing a formal training programme:

  • Smooth and speedy onboarding
  • Increased revenue
  • New revenue stream
  • Enhanced brand identity
  • Better communication
  • Increased motivation
  • Lower support costs
  • Greater loyalty

Tip! To learn more about the benefits, read our blog: How training benefits your partner programme 

3. You have buy-in from your team that training will solve your issues

Without buy-in from your team and project stakeholders, you’re not ready to start developing your training programme.

Receiving internal buy-in is important, not only from a budget standpoint but also for making the programme a success.

Getting everyone on board from the offset will make everything run smoothly in the long run. It’s essential for everyone involved to gain insight into how training solves many of the challenges associated with managing channel partners and encouraging increased market share and revenue growth.

Tip! To learn more about how to get buy-in for your training programme, read: How to sell your training courses to channel partners 

4. You know your audience and what they need to succeed

For your channel partner learning audience to be on side with training, it must help them to meet their own objectives and those of the organisation they are working from.

From the initial stages, talk to them about what they need. What sort of material do they need and what will help them to sell your product in their territory? It’s important to note that when working with global partners, localisation must be accounted for.  Courses must be relevant for their market.

Without talking in-depth with your channel partners, you run the risk of a lack of engagement. If you are planning to sell your courses, this is even more of an issue.

When discussing plans with them, use it as an opportunity to fine-tune your programme and ensure it meets their needs.

Tip! Learn more about catering to the needs of your audience by reading: 8 ways to create effective channel partner training

5. You know what learning material you need

Once you know what your audience needs are, you can start to look at what course material you need to create. In addition to learning material, you can decide whether to implement certification or badging schemes.

Tip! To learn more, read: How to operate a successful channel partner certification programme 

Creating training material and keeping that material fresh and up to date is crucial for the success of your programme. This is especially the case if you are selling your training to external networks. Revenue can only be generated and courses will only be purchased if the learner sees the value they bring to themselves and their organisation.

From a budget point of view, it’s also good to have an idea of the number of courses that need to be created so this can be discussed and planned for in the early stages.

Tip! To learn more, read: Want to create a training programme but have a limited budget? Here’s how… 

6. You understand the capabilities of your organisation and the value that Wahoo Learning offers

Organisations wanting to introduce a new training programme for their external networks often don’t have the internal teams or framework needed to get the project off the ground. Both in terms of resource and budget: HR teams tend to concentrate on internal training, while sales teams and even L&D teams don’t have the capacity or budget to execute a productive training programme.

Outsourcing all of the administration and management to the experts offers organisations the confidence that their investment and training programme is in safe hands.

Tip: If you want to learn more about the benefits of partnering with Wahoo Learning to deliver your training programme, read our blog: Why Wahoo Learning is the training partner you’ve been looking for

Summary

With all said and done, nobody knows your organisation better than you do. If you’re looking to implement a training programme for your channel partners, you understand the capabilities of your team and the requirements and objectives of the programme, you are ready to start conversations with potential training partners.

Ready to talk about partnering with us to deliver your training programme? Give us a call on 00 44 (0) 1460 279927 get in or touch with the Wahoo Learning team here.

 

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The author - lloyd smith

The author - Lloyd Smith

Lloyd is the Managing Director of Wahoo Learning. He has a passion for the learning technology industry, particularly the latest innovations and technologies.

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