The Power Behind Your Training Programme

To improve the process of learning new skills and increase the speed and reach required to deliver well-structured training, companies should consider an LMS. But, if you are contemplating deploying one, you will no doubt need to research what the benefits of a Learning Management System are. 

Training is a crucial component of a successful organisation, but not every organisation has the resources to invest. Many training programmes start off well while there are dedicated resources and focus, but fail in the longer term because expertise dwindles over time and business priorities shift to new projects.

For many businesses today, they’re the largest source of revenue. More than 70% of all global revenue can be attributed to third-party channels, according to data from Forrester. In the tech industry, channel partners bring in about two-thirds of the revenue. The importance of channel partners to the success of a business is clear. Yet why are so many still dissatisfied with existing partner programmes? And what makes channel partner engagement so crucial?

A channel partner network is a sales approach that offers fantastic opportunities to increase your reach and penetrate new markets. The success of your channel partners is a shared success, but like all partnerships, it takes effort to ensure they are effective. But how do you keep your channel partners motivated?

In this guide, we look at what a channel partner strategy is, the many benefits of implementing a channel partner programme as an effective sales strategy, and how you can create such a programme for your business.