A strategic training programme requires continuous and consistent management to succeed. Following a step-by-step process will not only benefit the development of your customers and channel partners but your entire organisation.
Today’s business climate is competitive. Companies will often struggle to meet sales goals on their own. With revenue to generate, brand images to craft and leads to track, seeking the assistance of a channel partner or third-party vendor can be a time-saving solution to delivering your product or service to customers on a much larger scale.
Let’s face it – the path to designing a successful customer training programme comes with hurdles. How do you secure the required budget and proper resources? How do you harness the expertise needed to design an effective programme? How do you determine partner engagement?
Customer training programmes have introduced new heights of knowledge – an increasing number of organisations are now adopting the educational approach and reaping the results of higher sales, more loyal customers, more valuable feedback, and greater levels of partner engagement.
From small scale start-ups to fully-fledged enterprises, all companies have training needs. Providing the right learning tools is crucial to enabling company growth, which explains why an increasing number of businesses are choosing to outsource their training.
Partner training software (sometimes referred to as a Learning Management System) is an eLearning platform that will help you train your external partners, including your franchise owners, resellers, distributors , agents, and installers. This platform allows you to plan, deliver, and track the training programmes that you develop.
The distribution sales model has existed since the inception of modern trade. Singer was tapping independent agents to sell and repair sewing machines as early as the 1800s. IBM’s now unshakeable foothold in the PC industry started with distribution through retailers.
On a racecourse, some lanes are shorter than others. Called an inside track, it’s a naturally advantageous position for racers to be in: shorter means closer to the finish line.
Product knowledge is a customer’s inside track towards user satisfaction. It gives them the tools to properly sell, install, test troubleshoot, and maintain products where others might take the longer route with self-taught information.
How do you know if a channel partner training programme will give you the results you need? We understand that it’s sometimes difficult to understand exactly how a new system will offer the return on investment needed for your business to reach its goals.
This blog has been written to help you understand the intricacies of training programmes and how one technology-based company made it work for them.
Work is constantly evolving. Technology has allowed businesses to reach an unprecedented number of consumers across many different channels and regions. New methodologies for handling every facet of the business more effectively, from supply chain management to customer service, surface regularly.
A company’s success in a new region is determined in part by how quickly it can get its products on shelves and into the hands of consumers. And when it comes to keeping shelves stocked, one local partner, in particular, plays a significant role: distributors.
Franchisees see a higher probability of success than startups and independent businesses. Around 97 percent of franchisees report profitability. An impressive figure, considering that only 40 percent of startups are still operational after three years.
Bespoke training solutions are created around the specific needs of your learners, brand, and organisation. When training external partners or customers, custom training can localise standards and procedures, incorporate brand specific details, address topics specific to the partner and audience, while also complying with brand design guidelines.
Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before a customer even thinks about making a purchase , businesses need to have the ability to connect and address their needs.
For every product or service offering on the market, you can find scores–if not hundreds–of brands trying to sell the same thing. Product is simply not enough to win people over. The true differentiator is also offering a good customer experience, which is where product training comes in. If your internal teams and external sales networks fully understand your product, they will connect it to the customer’s needs and offer a superior service.